It seems like just the other day that Mark Baratelli from The Daily City wrote me about his plans for Orlando’s 1st Food Truck event on March 29,2011. That event, the Orlando Food Truck Bazaar was a gigantic success. Just a few weeks later he held the 2nd edition of the Orlando Food Truck Bazaar and again it was a rousing success. The following 4 events entitled the Oviedo Food Truck Bazaar took place at Oviedo Mall which has such high profile clients as Barnes & Noble, Dillard’s and Sears.
Mark called me and explained that even though they had a verbal agreement to continue doing events through December. They went as far as to tell him that an agreement was being drawn up. While that was going on, the Oviedo Mall decided to get an event planner who knows nothing about the whole food truck scene to organize the events now under the name, “Food Truck Crazy”.
“Food Truck Crazy” approached all the trucks that normally do the Oviedo Food Truck Bazaar but guess what happened? Big Wheel Provisions, The Crepe Co. Cart, The Treehouse Truck and a few others refused to do the event without Mark/The Daily City’s involvement.
The Oviedo Mall went about this the wrong way. Since I organize Food Truck Events in South Florida this story struck a chord with me. I don’t think they counted on the loyalty of the trucks to Mark which was great to read but I can vouch for Mark. He’s a great guy and the Oviedo Mall’s loss will definitely be someone else’s great gain.
Read a little more about this at the Orlando Business Journal.