At the 2012 SoBe Burger Bash earlier this year, Amstel Light launched their “Savor Complexity” campaign. Amstel Light is of course a very big part of that event and the title sponsor so it makes sense they would keep their burger association going throughout the rest of the year.
The Amstel Light “Savor Complexity” poster above lists some great toppings and condiments associated with the humble burger. It concludes with the Complex Tale of the Burger:
A simple slice of pizza can be fine. A simple pasta dish can be great. But when it comes to a man’s burger, that’s a whole other meatball. Because you want that thing to tell a story. You want it to have chapters of flavor. You want its description on the menu to read like a bibliography – citing sources for each,
delectable ingredient. You don’t just want to taste the beef. You want to know
what kind of parents it had. Was it grass fed or corn fed? Was it free range or feedlot? What kind of hobbies did the cow enjoy? Every detail makes every bite that much more drippingly delicious. The burger is earth’s truest example of a single entity being greater than the sum of its parts. Because with an unbelievable burger, it’s not about simplicity. It’s ALL about complexity.
My final thoughts….It would make a great poster, don’t cha’ think?
The Amstel Light Burger Bash, the annual Burger Event put on by the folks at South Beach Wine & Food Festival is always one of the first events to sell out. The price for the regular ticket is $225 and includes all you can binge on of Beer, Wine, Soda and Burgers (an extra $100 will get you in 45 minutes earlier before the mob comes in). This event had been sold out for months and not only features some of the best burgers nationwide but also a wide array of food celebrities.
A Beautiful Site at Burger Bash 2012
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The Amstel Light Burger Bash at The South Beach Wine & Food Festival 2012 takes place on Friday, Feb 24, 2012. This year the event has moved from its usual Thursday night spot to Friday.
It’s an all inclusive ticket to over 20 Burgers, Soda (Pop if you wanna go old school), Wine and Beer. The VIP is $100 more but worth it as you get a 45 minute head start before the regular crowd gets in. If you’ve never been to the Burger Bash and wondering whether you should go then it’s not too hard to figure out. Are you a fan of burgers not available in South Florida? and Are you a fan of the Food Celebrities you see on TV? ….Then make sure you get your tickets cause they sell out quickly! They’re sold out.
2012 Amstel Light Burger Bash Menu:
Read More→
The Amstel Light Burger Bash at The South Beach Wine & Food Festival 2012 takes place on Friday, Feb 24, 2012. This year the event has moved from its usual Thursday night spot to Friday.
It’s an all inclusive ticket to over 20 Burgers, Soda (Pop if you wanna go old school), Wine and Beer. The VIP is $100 more but worth it as you get a 45 minute head start before the regular crowd gets in. If you’ve never been to the Burger Bash and wondering whether you should go then it’s not too hard to figure out. Are you a fan of burgers not available in South Florida? and Are you a fan of the Food Celebrities you see on TV? ….Then make sure you get your tickets cause they sell out quickly! They’re sold out.
2012 Amstel Light Burger Bash Menu:
Read More→
So I got my hands on the finalized menu for Sobe Burger Bash 2011. There are tons of things I can’t wait to try. The deserts are listed as well on the third page and include my bud, Fireman Derek.
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The tickets for Burger Bash 2011 are sold out but if you still need your burger fix you can still check out the Danny Meyer Shake Shack seminar.
With the 2011 SoBe Burger Bash right around the corner, the Rachael Ray show is tying up some loose ends and select their representative. The magazine gathered submissions from folks all across the U.S. and the staff then narrowed down the entries to three: Paul Malvone (Boston Burger Company), Tommy Up (PYT Burger/Philadelphia) and Mauricio Oliveros (Frank-N-Burger/Long Island, NY).
They’re going to compete on the “Rachael Ray” show on January 13, 2011 for a spot on a Burger Bash roster that already includes big wigs like Bobby Flay, Masaharu Morimoto, & Michael Symon. Speaking of Michael Symon, he along with editor-in-chief of Every Day with Rachael Ray, Liz Vaccariello will be deciding the winner. Whoever wins will have a chance to bring home one of three (or maybe all three) of the SoBe Burger Bash 2011 Awards: Amstel Light People’s Choice Award, Allen Brothers Golden Grill Award & Heinz Best Dressed Burger. The Burger Bash takes place on February 24, 2011 and I hope to have a full list of the burgers being served soon.
To say I can’t wait for the 2011 Amstel Light SoBe Burger Bash is an understatement. The event is already stacked with South Florida Burgers that I love like Burger & Beer Joint, Latin Burger Truck, & Michael’s Genuine but I was ecstatic to find out that Charm City Burger Company and El Mago De Las Fritas will be both participating. El Mago De Las Fritas will be the 1st Frita ever to compete at a Burger Bash. The Frita has finally arrived!
What makes this really interesting for me is that 3 Burgie Award Winners, Best Burger Dade: Latin Burger, Best Burger Broward: Charm City Burger Company and Best Frita: El Mago De Las Fritas made the cut. It’s going to be an amazing competition. Don’t forget, tickets go on sale on Monday, October 25th and the Bash is taking place on February 24th, 2011.
