Should Burger Beast Have A Food Truck?

BB Truck Mock Up

Should Burger Beast go the Mobile Food Route?

I’ve been toying for months with possibly doing something but I can’t make up my mind. I really can’t. Would you think it’d hurt the credibility of my site? Would you look forward to trying my creations? All comments are welcome and I’m running a poll right on the site about it. So what do you think?

Voting closed with over 150 votes. 66% in favor of Burger Beast having a truck.

Burger Beast

Eat. Write. Read. Repeat.

17 thoughts on “Should Burger Beast Have A Food Truck?

  • November 9, 2010 at 5:14 AM

    Do it because this will increase your chances of getting a segment on the food network and possibly a reality show.

  • November 9, 2010 at 5:32 AM

    I think you should definitely do it, u obviously can't shut up about 'em so get yr own!

  • November 9, 2010 at 5:48 AM

    Thats a tough call. Good Food is Good Food so if you got it…I want it. But at the same time, how would having your own food truck influence your reviews? Would the reviews shift from a consumer viewpoint to a business viewpoint? Either way you go…Good Luck.

  • November 9, 2010 at 12:56 PM

    That is a tough call. From what I've observed about food trucks, it seems like you wouldn't have much time to do anything else besides the food truck, at least for the beginning. Of course, it could be a part time gig, I suppose, but then it might be hard to recoup an investment. These food truck folks seem to work like beasts (if you will), so it would be hard to maintain the site, unless you got more help from others. Of course, you could also have a food truck which "curates" food from chefs with temporary themes, food, etc. Crazy, but it might work!

  • November 9, 2010 at 2:12 PM

    Go for it!
    I would certainly seek out the Burger Beast food truck.

  • November 9, 2010 at 2:46 PM

    long time reader, first time commenter. love the site, and think that getting into the biz would be compromising to your reputation.

    just my $.02, keep up the good work!

  • November 9, 2010 at 2:58 PM

    Sef, it will gnaw at your time. You should do a Burger Beast backed, run and endorsed truck.

    Workin' the grill, cleaning out the fat vats and dealing with health compliance is not the best use of your skillz.


  • November 9, 2010 at 3:10 PM

    You need to ask yourself – do you want to own and operate a business and deal with everything that comes with that….or do you just want to write a kick ass, cool blog and continue doing what you do?

    Need to make a business decision here. Not as simple as just throwing some burgers on the grill in the back of a truck. If that's all you want to do, come tailgate with me on Sunday at the Dolphins game.

    Otherwise, start your own small business. Nothing beats being your own boss, but there is a sh*t ton of responsibility that comes with that territory.

    That's my two cents. Either way, I'll still read Burger Beast.

  • November 9, 2010 at 3:18 PM

    @Chad I know the work involved. I had my own business for 2 years. Just a few months ago, Caveman and I were just about to purchase a Hot Dog Cart with some ideas he and I had been throwing around. At the last minute I changed my mind. I have a lot of fun doing the blog. The reality is, if I do a truck, the Burger Beast site as you know it would change drastically.

  • November 9, 2010 at 5:06 PM

    Forgot about your biz that you ran. You totally know the commitment involved. I'm all for it man. So the blog changes drastically. Big deal. You'll be driving around in a BurgerBeastMobile flinging burgers and making us all happy. Take the leap of faith if that's what your heart is telling you to do. You can always blog.

    My burger submission for a potential Burger Beast Food Truck – The Breakfast Beast. Burger topped with aged cheddar, corned beef hash, fried egg, chopped red onions and chipotle cream sauce.

    Just drooled on myself.

  • November 9, 2010 at 10:13 PM

    Not in your area so I don't have a horse in this race, but I say go for it! Love eating at food trucks, and when I travel somewhere I'm more likely to eat at one than in a sit down restaurant.

  • November 9, 2010 at 11:47 PM

    i say yes, but it would have to be a really big truck if you were going to drive it

  • November 10, 2010 at 10:15 AM

    It would be fantastic!. You still talk about burges, his experiences behind the grill at and what is more cool about people who eat burgers. I am a designer for 20 years and dropped everything to build a trailer, GO BABY, GO!

  • November 10, 2010 at 2:44 PM

    I think it would be a bad idea. Simply to much of your time would be sucked in by the truck. Someone else running it and using your logo would be best for you. Get a percentage like you should from all these other food trucks that are making money off of your free advertising. Plus all the trucks would turn on you since you would obviously be taking business away from them.

  • November 12, 2010 at 4:39 PM

    I think that as a food critique people may not give full value if you have your own truck. Not having one leaves you bias to any truck.

  • November 12, 2010 at 8:35 PM

    I would say no. I don't think it would influence your opinions of other restaurant's food. I think you are reasonable enough to stay impartial (or, as impartial as you are now).

    What it will do is influence the opinion of those other restaurants towards you. Suddenly, you go from valued resource and honored guest to vile enemy. And, yes, everything may seem still all chummy, but deep inside each businessperson is that little voice that says all competitors must be killed.

    Plus, think about it. Right now you get to visit any restaurant you want, eat free, get treated like royalty. Then write about it from the comfort of home. When you own a food truck, you are schlepping hot grease, washing dishes, changing tires, and flipping burgers. Is this really how you want to spend your days? Oh, and don't forget the joys of going thousands of dollars into debt to finance the purchase of the truck.

    Instead, work to expand your current expertise and focus. Expand your coverage. Do ad sales for your site to generate income.

    It really comes down to this, would you rather cook or write for a living?

  • November 17, 2010 at 5:50 PM

    Dude, you run a burger truck, i will have the um athletic department constantly munching there!

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