Several years ago, McDonald’s Canada answered a series of questions about their food. One person asked why McDonald’s food looks so different in ads than what the consumer gets at a restaurant.
Hope Bagozzi, the marketing director for McDonald’s Canada, takes us on the journey from buying a burger to Watt Photo Studio. It’s interesting to see the photographer and food stylist do their thing.
At the end of the video, there is a comparison between both. Pretty neat.
Now, see for yourself:
