Why does a Fast Food Burger look better in advertising pictures?

Several years ago, McDonald’s Canada answered a series of questions about their food. One person inquired about why McDonald’s food looks so different in ads than what the consumer gets at a restaurant. Hope Bagozzi, the director of marketing for McDonald’s Canada, takes us on the journey from buying a burger to Watt Photo Studio. It’s interesting to see the photographer and food stylist do their thing. At the end of the video, there is a comparison between both. Pretty neat.

Now, see for yourself:

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