I remember driving out to a gas station to eat from Jersey Dawg Food Truck on its first day if not, one of its first days of business. I was ecstatic that someone had finally brought New Jersey favorites like sliders and rippers to South Florida at last. I wasn’t disappointed and instantly hit it off with its owner Rob Goodman.
I always thought of Jersey Dawg as the little truck that could. He won one of my 2015 Burgie Awards for Best Hot Dog and then did the unthinkable, won the Schweid & Sons Very Best Burger Award at the 2016 South Beach Wine & Food Festival. He had a tremendous supporting cast of folks cooking at Burger Bash.
With winning the award comes the added pressure of proving you were deserving and having a plan to next level your business. It took some months after the win to evaluate what Jersey Dawg had become, where it was going, and where it needed to go.
I don’t think Rob ever imagined in his wildest dreams that he’d win Burger Bash, and it changed everything. Maybe it wasn’t fun for him anymore. I’m not sure; he didn’t say precisely what it was. I did, however, respect his decision when he called to tell me he was retiring Jersey Dawg.
It had a good run and left a lasting impression on the South Florida Burger scene; not many people can say they accomplished that.
Remember, it’s not goodbye but til’ next time.