Before I get into my visit to Krystal Burger Headquarters, I’d like to give you some history about the company to get you in the mood.
I know folks who swear by Krystal and others who refer to it as the White Castle of the South.
If you’re not familiar with their beginnings, they opened their first restaurant in Chattanooga.
Krystal, like the hundreds of other clones of the day, emulated everything about the White Castle System.
White Castle would make their name in the Midwest & North East while Krystal stuck to the South.
In the long run, it was a great move cause White Tower, another copycat, did not fare too well when it went head to head with White Castle.
KRYSTAL HISTORICAL FACTS
|Original Name:||The Krystal|
|City Founded:||Chattanooga, Tennessee|
|Founders:||Rody Davenport Jr., J. Glenn Sherrill|
|The number of locations at their peak:||420|
|Original Slogan:||Take Along A Sack Full|
In 1931, the original Krystal building was manufactured in Chicago then brought down to Chattanooga.
- Krystal’s first customer was French Jenkins, who spent thirty-five cents on six Krystals (their signature slider) and a cup of coffee.
- Company lore says that Davenport’s wife suggested the name of crystal with a ‘K’ after having seen a crystal ball lawn ornament. Krystal’s restaurants have often sported a crystal ball on the rooftop.
- The Krystal Square Off was an event sanctioned by the former International Federation of Competitive Eating (now called Major League Eating) held from 2004 to 2009. Contestants had to eat as many Krystal hamburgers in eight minutes as possible. Joey Chestnut set the current world record on October 28, 2007, with 103 Krystal hamburgers.
- In a 2017 interview, Priscilla Presley mentioned that while in Memphis, Tennessee, Elvis Presley loved to eat Krystal hamburgers.
- Krystal and White Castle’s locations only overlap in Kentucky (Bowling Green & London) and in Nashville, Tennessee.
- The Krystal currently operates over three hundred restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina, and Tennessee.
One of the perks of being Burger Beast is receiving invites to the headquarters of iconic food brands like A&W Restaurants, Wendy’s, and White Castle.
When Krystal invited me (my wife Marcela, my friend John) to their headquarters in Dunwoody, Georgia, it was a no brainer that I would say yes.
I enjoyed the wall with historically significant dates.
The caricatures of their Krystal Lovers Hall of Fame members were a nice touch.
We watched an audiovisual presentation on Krystal and its history in their conference room.
The next stop was the innovation center, aka the test kitchen.
KRYSTAL INNOVATION CENTER
As you would hope whenever you visit an Innovation Center, there’s plenty of food to sample.
There were some we could not share since they were in the early stages of development but the Pumpkin Spice Milkshake was off the charts good. I know, I’m basic but I love Pumpkin Spice, what’s a guy to do?
At the end of the day, my favorite was the original Krystal slider with onions, mustard, and pickles.
If you know me, I’m all about enjoying food in its original form.
Why mess with a good thing?
It’s not open to the public but in case you just absolutely need to know where it is located:
Krystal Burger Headquarters
1455 Lincoln Pkwy E