Walmart’s Launches bettergoods Brand

Walmart recently launched bettergoods, a new private label with “quality, trend-forward, and chef-inspired food.” It’s been their largest food launch in twenty years, and I’m happy that they’re committed to this so far.

During early 2020 and part of 2021, Marcela and I were trying to stretch our dollars. We had been loyal Publix fans, but the price points didn’t make sense compared to the value of shopping at Walmart.

Once we made the switch, I’ve never looked back. I’ve become a loyal Walmart shopper and look forward to placing my orders online weekly. One of my food highlights of the week is to order one or two new items for us to try.

I’m excited to see the bettergoods products debut and trickle out onto the website, a few every day. This gives me an opportunity to buy them gradually, as opposed to if they had launched all at once and overwhelmed us. And you can’t beat the fact that most items are priced under five bucks.

How is bettergoods?

Well, so far, so good. I’ve documented below what I’ve tried, and I thought the macarons and the cold-brew coffee were the best of the bunch.

I just bought the newly released bettergoods dry-rub chicken wings, potato chips, and maple chicken sausage patties. Once, I’ve tried them a couple of times, I’ll add those thoughts to this post.

In the meantime, check out my findings and let me know what you’ve tried in the comments or via the contact form.

bettergoods Ice Cream

Walmart bettergoods Cold Brew Coffee Ice Cream Pint
Cold Brew Coffee Ice Cream Pint

My wife Marcela and I have tried several regular bettergoods ice cream flavors, such as Double Vanilla, Dulce de Leche, Strawberries and Cream, and Ultimate Chocolate.

But it does not get any better than the Cold Brew Coffee ice cream pint ($3.44). It’s creamy and has the right amount of coffee without being too overpowering.

We have purchased it on several occasions, and it is on our regular ice cream rotation with other things like Ben and Jerry’s Cookie Dough, Blue Bell Krunch Bars, and Häagen-Daz Vanilla Bean.

Walmart bettergoods Cold Brew Coffee Ice Cream
Cold Brew Coffee Ice Cream

So far, these are the other bettergoods ice cream flavors: Chocolate Covered Cherries, Double Vanilla, Dulce de Leche, Pistachio Salted Caramel, Strawberries and Cream, and Ultimate Chocolate.

If you’re a non-dairy plant-based dessert fan, then these oatmilk-based flavors will be right up your alley: Blueberry Swirl, Chocolate, Mint Chocolate Chip, Salted Caramel, Strawberry, and Vanilla.

bettergoods Cake Pops

Walmart bettergoods Chocolate Cake Pops
Chocolate Cake Pops

Chocolate Cake Pops (5.4 ounces, four pops) will set you back $5.67. Is that a fair price for four of them?

I’m not a fan of cake pops, so I’m not going to pretend to be an expert on the topic. However, I love a good chocolatey cake, and this pop tastes like a brownie to me.

Generally, I steer clear of anything with sprinkles, yet these tiny sprinkle specks did not prevent me from enjoying this guy. I tried my best to eat each one in four bites, but that plan went out the window when Marcela bit half of the second one right off the bat. Oh well, there went that!

Walmart bettergoods Inside the Chocolate Cake Pop
Inside the Chocolate Cake Pop

There are also Birthday Cake and Raspberry flavors, which might be more your style. I should have bought the Birthday Cake, but I don’t hate the choice I made.

bettergoods Cheese

Walmart bettergoods Shredded Cheese
One of 3 bettergoods Shredded Cheese

I was excited when the Cheddar, Gouda, and Gruyere Shredded Cheeses (7 ounces, $2.67) showed up in a Walmart search.

It didn’t take me long to go through the bag. I used it on a homemade chili cheese dog, which I melted in an air fryer. Best of all, a giant handful of the blend melted perfectly on a six-egg omelet.

I’m happy that bettergoods went with the farmhouse-style shredded cheese. It makes for better texture than the thin kind and more even melting across dishes.

Also available are the Sharp Cheddar, Swiss, and Gruyere Shredded Cheeses for casseroles, soups, and grilled sandwiches and Low-Moisture Part-Skim Mozzarella, Colby, Gruyere, and Asiago Shredded Cheeses for stuffed mushrooms, pasta and grilled sandwiches.

A couple of plant-based cheese alternatives exist, like the Cheddar, Mozzarella, and Cheddar-Mozzarella.

bettergoods Butter

bettergoods Lemon Pepper and Black Truffle Butter
Lemon Pepper and Black Truffle Butter

The bettergoods Black Truffle Butter and Lemon Pepper Butter were the first two butters ($2.56) out of the gate. The packaging is reminiscent of another Walmart private brand, but it looks to have disappeared from the website.

The black truffle was the better of the two. I followed their instructions and melted it on potatoes, pasta, and scrambled eggs. The truffle taste wasn’t overbearing, which was my initial fear. If you’re a truffle fan, I could see you finding a use for this one.

The lemon pepper didn’t do it for me. I put this guy on pan-cooked grilled chicken and air-fried chicken wings. It was way too potent and needed to be diluted somehow. You might be able to find a flavor balance if you tinker around with it, but I’d instead go with a lemon pepper seasoning instead.

Also, there’s something off-putting about the texture of these kinds of butter.

bettergoods Black Truffle Butter
Black Truffle Butter

In addition to these flavors, I’ve seen Cinnamon Honey Butter and Garlic, Parm, and Basil Butter on the website.

bettergoods Macarons

bettergoods Macaron Box
bettergoods Macaron Box

The macarons were one of the best bettergoods products we ate, and I’m being generous with the “we.” In case you have no idea what a macaron is, it’s a French meringue cookie sandwich.

bettergoods Macaron Flavors
Macaron Flavors

I was able to eat one—that’s right, only one—of the coffee macarons, which was excellent. Marcela ate the entire box over a weekend, and by the time I went looking for them, they were gone.

bettergoods Macarons

I tried to find the bettergoods macarons on the Walmart website, but it appears that the page was deleted, which is odd.

Walmart's bettergoods Cookie Bites

I never snapped a picture of the Oatmeal Chocolate Chip Cookie ($3.94) when I purchased them in early May, which should explain the stock photo I used above. Actually, they were the first bettergoods product that I bought.

After pulling them out of the package and giving them a once over, I was positive I was gonna love it. Then I took a bite, and that all changed.

The size and texture of the cookie bites were perfect, but Marcela and I did not like the taste. We hated them so much that, unlike the macarons, we disposed of them in the trash.

Other ones I ran across on the site were the Coconut Chocolate Cookie Dough and Sea Salt Peanut Butter Oatmeal Cookie Bites.

bettergoods Chicken Wings

The dry rub choices for fully cooked chicken wings were Garlic Butter and a Louisiana style dry rub. I wanted some heat, so I chose the Louisiana style.

The 22-ounce bag of wings comes frozen for $8.84. In my case, there were seventeen wings, which worked out to fifty-two cents each. The drums and flats were about two and a half inches, in case you also wanted that stat.

Frying (we don’t have an exhaust hood) and microwaving (it will end up soggy) were out of the question, so I used the air fryer. The first round was ten minutes at four hundred degrees. Then, I flipped them for another five minutes.

The next order of business was the dry rub seasoning pack. I used a grocery bag, dropped the wings in there, poured the Louisiana style rub all over them, and tossed them around.

I may have been a little aggressive when one popped out and assaulted my white tee. But I put the fellow back with the rest of them.

I put them on a paper plate and poured out some California Pizza Kitchen ranch dressing on the side. We have yet to like that ranch dressing, but here’s to hoping they’re better with wings.

It’s officially confirmed: We dislike that ranch dressing. Let’s move on to the dry rub wing discussion.

Walmart's bettergoods Louisiana Style Dry Rub Wings
Louisiana Style Dry Rub Wings

The seasoned pack coated every last inch, so there was no way to have a flavorless bite. My preference is giant wings because I like a little more chicken on my bones, but beggars can’t be choosers. I’d trade larger wings in exchange for fewer in the bag.

The amount makes me believe that they are meant to be shared amongst a few friends. The rub has a little bit of heat, and for Cajun fans, this will be right up your alley.

As I mentioned earlier, I prefer bulkier wings so I can taste more of the chicken than the rub or sauce. This particular overwhelmed most of the chicken flavor.

I’m gonna give it another shot with the Garlic Butter. I’m expecting that one to be a little more subtle, so I’ll keep you posted.

bettergoods Empanadas

Walmart bettergoods Bulgogi Empanadas Box
bettergoods Bulgogi Empanadas

Empanadas are not on my weekly grocery list, but I do like them available when the mood hits. bettergoods has three variations at the moment, which are 8 mini empanadas for $5.97.

I speak on authenticity, only whether the Beef Bulgogi Empanadas taste good or not. And it most definitely tastes great, maybe even close to phenomenal.

Now I’m excited to try the Apple Cinnamon and Chicken Curry empanadas!

What Else Is There?

The selection of bettergoods is still growing, but so far, I’ve seen Cauliflower-crust Pizzas, Chicken Tenders, plant-based Mac and Cheez, Potato Chips, Sausage Link (or Patties), Salsa, Sparkling Water, Tortilla Chips, and even Gruyere and Green Onion Potato Croquettes!

I can’t wait to see what else they have up their sleeves. I wrote to Walmart in an attempt to get a listing of all the Bettergoods products, but they were “unable to share the full product list” with me.

Walmart bettergoods Press Release

Check out the full Walmart bettergoods press release HERE.

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