McDonald’s Steak, Egg & Cheese Bagel is Back, BABY!

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McDonald’s Steak, Egg & Cheese Bagel is back in South Florida, and Burger Beast Approved. Let me tell you how exactly that happened.

My favorite McDonald’s item, the Steak, Egg & Cheese Bagel, isn’t the only loss on their new so-called limited menu. The Big Breakfast is gone, along with all-day breakfast and McGriddles.

quote from my New & Removed Fast Food Menu Items During the Pandemic post

I was legit heartbroken when they removed the Steak, Egg & Cheese Bagel from the menu. Here were are more than thirty years later, and I haven’t forgotten about the Fried Apple Pies.

Over the years of its removal, I noticed the bagel sandwich returning to little pockets around the U.S., but it wasn’t until I saw that Central Florida brought them back that I lost my mind.

I knew that some drastic measures were going to be needed cause I had no intention of driving three and a half hours for one. That’s not true, but I would prefer that Miami had them back full-time.

So It Begins

When my friend Odessa sent me a picture of her Steak, Egg & Cheese Bagels, it hit too close to home. So I did what was necessary; I wrote about it on Instagram.

This would lead to McDonald’s reaching out to me a few weeks later and a breakfast to discuss the possibility of a South Florida bagel sandwich return.

Meeting Breakfast to discuss the Launch Party
Meeting Breakfast to discuss the Launch Party with Ronald Palmer

I spoke about how great it would be for the return of all three bagels sandwich when in reality, I was hyper-focused on only the steak’s return. McDonald’s had recently launched a new lemonade, and we enjoyed a “Ronald Palmer,” a half lemonade, quarter sweet tea, and quarter unsweetened tea that I named.

https://youtu.be/43MvD8cnSso
The Endorsement talks about the Ronald Palmer

Here Come the Bagels

After I met with the McDonald’s folks, it was still possible that this would not happen, and I felt I had to keep the pressure on them.

So at one of my Cruz Diablo Burger Popups, I asked folks to sign a petition to bring back the bagels; I knew this would be the final in the coffin, and it was.

Less than a week later, I found myself eating a Steak, Egg & Cheese Bagel at the Menendez family’s McDonald’s on the corner of NW 87th Avenue and 36th Street in Doral. This location would be important because this location would be where the South Florida launch party would happen.

Bagels Are Back Launch Party

Showing off the Steak, Egg & Cheese Bagel on a Burger Beast "In Beast We Trust" Plate
Showing off the Steak, Egg & Cheese Bagel on a Burger Beast “In Beast We Trust” Plate

I forgot to mention that at the breakfast meeting, I suggested a Bagels are Back launch party with the members of my Burger Club. McDonald’s loved the idea and went all out to celebrate their return to South Florida.

The McDonald's Bagels are Back Launch Party in Doral
The McDonald’s Bagels are Back Launch Party in Doral

The private event included a meal, live music by Lone Wolf One Band Bruno Esposito, giveaways, and a photo booth.

The Menu for the Bagels Are Back Launch Party
The Menu for the Bagels Are Back Launch Party
McDonald's Bagels are Back Poster with Burger Beast Logo
McDonald’s Bagels are Back Poster with Burger Beast Logo
A Wrapped McDonald's Steak, Egg & Cheese Bagel
A Wrapped McDonald’s Steak, Egg & Cheese Bagel
McDonald's Steak, Egg & Cheese Bagel
McDonald’s Steak, Egg & Cheese Bagel
Burger Beast Burger Clubbers at the McDonald's Bagels are Back Launch Party
Members of the Burger Beast Burger Club
Alex biting into her McDonald's Steak, Egg & Cheese Bagel
Alex biting into her Steak, Egg & Cheese Bagel

And just when you think McDonald’s had outdone themselves at the party, they brought out Fried Apple Pies for everyone. Wow, now that’s what you call a grand slam!

McDonald's Fried Apple Pies at the Bagels Are Back Launch Party
McDonald’s Fried Apple Pies at the Bagels Are Back Launch Party

I want to be clear that I was compensated for Bring the Bagels Launch, which included ads on Facebook and Instagram, plus a couple of billboards in Hialeah and West Miami. I am a lifelong fan of McDonald’s, and it was an absolute honor that they chose me to be a part of this promotion.

Bagels are Back Ad Campaign with McDonald's
Bagels are Back Ad Campaign with McDonald’s
Billboard proclaiming the McDonald's Bagels are Burger Beast Approved
A billboard proclaiming the McDonald’s Bagels are Back & Burger Beast Approved

I’m still on cloud nine from the return of McDonald’s bagels to South Florida, and this experience is the best I’ve had in Burger Beast’s fifteen years. Now, let’s bring the Fried Apple Pies!

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