After almost fifteen years in the hospitality industry, I have decided to open Burger Beast Consulting. My services are for restaurants looking for an honest look at every aspect of their business and to help them become their best possible version.

Who Is Burger Beast?

Burger Beast signing White Castle Vice President Jamie Richardson's book
Burger Beast signing his book All About the Burger for White Castle Vice President Jamie Richardson

Burger Beast, whose real name is Sef Gonzalez, is a well-known food blogger, writer, and influencer based in Miami, Florida. He gained popularity through his blog and social media presence, where he shares his love for burgers and comfort food.

Sef Gonzalez started his food blog, “Burger Beast,” in 2008, focusing on reviewing and promoting local burger joints and comfort food establishments. His passion for burgers and exploring unique food offerings quickly attracted a following. He expanded his blog to include coverage of food trucks, pop-up events, and other food-related topics, becoming a prominent figure in the Miami food scene.

edible South Florida "Frita Fever" cover story by Burger Beast
edible South Florida Cover Story by Burger Beast
Burger Beast - Miami New Times Cover
Miami New Times Cover Story by Burger Beast

Through his blog and social media platforms, Sef Gonzalez actively engages with his followers, sharing his food discoveries, hosting giveaways, and promoting local businesses. His enthusiastic and genuine approach to food has made him a trusted source for food recommendations in Miami and beyond.

In addition to his online presence, Sef Gonzalez has also ventured into other food-related projects. He founded the “Burger Museum by Burger Beast,” a physical museum that was located in Miami that celebrates the history and culture of burgers and comfort food. The museum showcased a collection of burger-related memorabilia, including vintage menus, toys, and other items related to the burger industry.

Sef Gonzalez has also organized food events such as the “Hamburger House Party,” bringing together local burger vendors and enthusiasts for a day of food, music, and fun. These events have gained popularity and serve as a platform to showcase local culinary talents.

Overall, Burger Beast has established himself as a prominent figure in the Miami food scene, particularly when it comes to burgers and comfort food. His blog, social media presence, and food-related projects have made him a respected voice and influencer in the industry.

What Can I Help You With?

Burger Beast with CheeseBurger
Sef “Burger Beast” Gonzalez with the Swine Burger

General Business Consultation

We can sit down and discuss your business and where you’d like to take it. I can set up a plan of attack to get you where you need to be.

Social Media & Content Creation

I can help set you on the right social media and content creation path. If you’re looking for long-term help, I can also connect you with the right program to help grow your business online.

Menu Development

I’ve owned a candy shop, an ice cream shop, a full-service restaurant and have been doing a series of burger popups around Florida for the last six years. In addition, I’ve curated events and food for those events.

Food Ordering and Delivery Platforms

A properly running delivery system platform is a necessity nowadays. I can ensure you have everything set up properly, including your pricing structure.


Let’s get a functional website made with all your important information so that your current and future customers’ questions are answered.

Who I’ve Worked With

I’ve worked with hundreds of local and national brands since 2008 on everything from branding and promoting to events and sponsorships.

Bagels are Back Ad Campaign with McDonald's
Bagels are Back Social Media Ad Campaign with McDonald’s
2014 Croqueta Palooza Poster
Croqueta Palooza Poster

Contact Me

Let’s work together, so go ahead and reach out via the contact form below; Marcela Beast will get back to you in two shakes of a lamb’s tail!